Written by Lex on Wednesday, June 18th, 2008 in MMA, UFC.
Dana White has been plugging a “big announcement” for what seems like weeks, now. Today, we finally got that announcement, and in my opinion, it was more like a big disappointment.
If you haven’t heard, the big announcement was that UFC owner Lorenzo Fertitta has resigned as president of Station Casinos in Las Vegas to work with the UFC full-time. Yahoo! Sports’ Kevin Iole broke the story earlier in the day.
Dana White claims that this move is huge–he’s right, it’s a big deal. Dana also thinks that fans on the Internet will view the announcement as a letdown–he’s right on that account, too. Here’s what Dana told Yahoo!:
“The Internet may not consider this huge news, but what the people on the Internet think is huge and what I think is huge are two different things. But you know what? I think I have a pretty good track record. I think this is maybe the biggest day in UFC history. I’m so excited, I can’t begin to explain it to you. This is an historic day for me and this company.”
It may be a historic day, but it definately wasn’t the mind-blowing announcement everyone thought was coming. Perhaps the biggest news in this story is actually a bit buried. Here’s a quote from Fertitta:
“Think about this for a second: India has 350 million men between the ages of 18 and 34, and that’s our key demographic,” Fertitta said. “The magnitude of these markets is staggering. Dana has been doing a phenomenal job with this company, and I’ve been doing what I could given my responsibilities (at Station Casinos).
“The UFC is going to have a global footprint in the not-too-distant future. We’re already working on furthering our position in Brazil. This is getting so big that it demanded I spend more time with it.”
It sounds like we might see UFC cards held in Brazil and India in the not-to-distant future.